Esha Verma

A seasoned content strategist with over 8 years of experience.

I played a significant role in helping a B2C company achieve a remarkable 3000% increase in organic traffic and surpassing the one million monthly clicks milestone without relying on backlinks.

Guide To Salesforce Lead Scoring + A Tool To Boost It

Looking for the most powerful SaaS CRM (Customer Relationship Management) tool on the market?

Salesforce CRM is a force to reckon with. ⚡

It’s a fantastic cloud-based CRM tool used by support, sales, and marketing teams to connect with partners, customers, and potential customers.

With Salesforce by your side, you can easily master the 4 P’s of marketing: product, place, price, and promotion.

But what about the big L?

How can you target them? 🤔

Salesforce lead scoring is here to save the s

How to Strike a Balance Between Free Users Vs Paying Users

While being “best friends forever” with your paying customers is important, you can’t afford to ignore your free users.

You never know which free users will become paying users down the road.

And without proper attention and guidance, converting those free users will be as challenging as surviving a game of Jumanji!

Don’t worry. We’re here to guide you through this!

In this article, we’ll explore four ways to strike a balance between the number of free users vs paying users. We’ll also cover
ClickUp •

The Ultimate Guide to Healthcare Project Management

There’s a line of patients in the waiting room.

The pharmacy staff say they need some refills since they’ve run out.

For an industry responsible for taking care of people’s lives, the healthcare industry can be pretty tough on the caretakers who manage it.

So how do they keep themselves focused with all that’s going on?

Like Dr. Lisa Cuddy, Chief Hospital Administrator in the television series, House M.D.

Surely no one at Princeton Plainsboro Hospital would want to leave project management
Startup Voyager •

CARR vs ARR: Key Differences + How to Improve

Cars or pirates: The true fight of the century.

Hold on.

Is the CARR vs ARR debate confusing you?

Both these metrics are considered key indicators of your company’s growth and financial health, making it hard to choose between the two.



But what exactly do these acronyms mean, and which one should you focus on?

In this article, we’ll break down the differences between CARR and ARR, how to calculate them, considerations to keep in mind, benchmarks, and why the CARR metric matters more for
AutoNation Mobile Service •

Turkey Day Tribute: 5 Ways to Thank Your Trusty Car

Your car is an oft-overlooked staple in your life until a mishap strikes (like a punctured tire). Think about it — it gives you:
• Independence: You don’t have to rely on public transportation or others to get somewhere
• Speed: You get to travel farther and faster than you would with a walk
• Memories: Recall all the fun times you’ve had in your car with your loved ones

As November rolls in and you start making Thanksgiving travel plans, it’s the perfect time to pause and reflect on the blessi
GreenBox •

Can You Use CBD for ADHD? What Studies Say (+ Crucial FAQs)

Many ADHD patients use CBD to ease anxiety disorders, control restlessness, and improve focus.

But is it safe to use CBD for ADHD?

More importantly, does science approve CBD as an alternative treatment?
• None Can I Use CBD for ADHD?
• None What Studies Say About CBD for ADHD
• None How to Use CBD for ADHD?

Can I Use CBD for ADHD? Can I Use CBD for ADHD?

You could use CBD for Attention Deficit Hyperactivity Disorder (ADHD) as a self-medication option.

Much of what we know about cannabis use
ClickUp •

Ultimate Guide to Requirements Management Planning

Every product and service is driven by multiple business and customer needs known as the requirements.

But how do you ensure that the final deliverable aligns with all these requirements?

In this article, we’ll explore requirements management planning, why it’s important, and how to create a solid requirements management plan.

Psst! We also have a steal deal: a tool that will make requirements management planning a breeze.

Requirements management planning involves determining how you’ll iden